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Three ways using music in your videos on YouTube will help grow your channel and keep viewers engaged.  


1.  Finding music creates an environment for your viewers, complete the narrative.

Picture watching a movie (say The Lord of The Rings) without its soundtrack. Without the suspense, the excitement, the sadness. In this scenario the emotional connection that music brings to the screen would all be lost. Music works this way because it subliminally tells the audience how they should feel. In movies, music paints a distinct narrative that helps viewers absorb the content easily and naturally. YouTube videos are no different.

Now think of your favorite TV show (Game of Thrones is a great example because of the iconic opening credit music). Anywhere you are, no matter what you may be doing, if you hear that song you associate it with the show. That’s definitely not an accident! That is the type of branding you can achieve for your channel using the right music for your audience.


2.  Keep viewers watching longer and engaging more.

No matter what type of video content you create, adding music will keep your viewers engaged and watching longer. Have you ever exercised with music playing? Time flies. Adding music to your videos during the intro, background, or transitions will keep viewers watching further into the video! Music sets the mood and keeps what you’re talking about interesting for viewers.

Background music also makes your channel look focused. Building up the amount of subscribers your channel has is all about reaching the people who value your opinion and the content you have to offer. I’m sure you’ve heard people say, “Find your niche”. Music will help give your videos a focused, directed feeling and assures viewers they are spending their time watching someone who cares about providing quality content. 


3.  Royalty-free music from real artists.

YouTube unfortunately does not allow content creators to use copyrighted music. Using this music will most times guarantee that a video is removed from the site. As a creator you are left with few options: Search through royalty-free music sites or use tools like YouTube Music, Soundcloud to sift through millions of songs. It’s difficult to find new, undiscovered, usable music that speaks to your audience. 

The alternative is to use the copyrighted music you love, but turn off monetization. Most YouTube creators who are serious about taking their content creating careers to the next level wouldn’t want that. 

So what do you do? 

Choose music for your videos using Crosshair.  

The best part about Crosshair as a music discovery platform is that you still have all the same creative capabilities to use music where you see fit for your videos. Crosshair is going to be a tool for you to find the best music for your specific audience. Once on the platform, we ask you simple questions about your channel’s viewer demographic (this info available to find on YouTube). Using this information we determine who your audience is and what type of music they like. When we find an artist that’s right for your channel, we send songs to your Influencer Profile on the Crosshair platform. 

For listening to 20 seconds of these songs and answering a few questions, you get paid by us. When you hear a song that is perfect for your video, we connect you straight to the artist to discuss promoting each other. Using the Crosshair platform you get paid to discover and support real artists who you believe in. You also get the ability to use hand-picked, royalty-free music that will help you grow your channel. Want to learn more? Apply here!



Music Marketing Case Study – Influencer Alisha Marie 

Alisha is an influencer with 1.9 million Twitter followers. 2.5 million Instagram followers. Also, over 4 million YouTube Subscribers. Her YouTube channel offers DIY projects, fashion videos, life hacks, daily routines, and beauty vlogs. So, we know that her audience demographic is likely female. They are also 12-20 years olds interested in pop culture.

Her fans are outgoing, energetic, bubbly, fashionable, and humorous. Most are middle to upper class and might be seen taking polaroid photos on the beach. They enjoy drinks like the grande iced caramel macchiato from Starbucks. There is a bubblegum vibe that transcends beyond her lifestyle vlogs through consistent use of bright and neon colors.

We sampled 25 of Alisha Marie’s biggest fans to see if any patterns existed in the music they were listening to.

Here are the top five most common artists we found:

  1. Taylor Swift

  2. Hailee Steinfield

  3. Jason Derulo

  4. Ellie Goulding

  5. The Chainsmokers

By looking at the listening trends found within Alisha’s fan base, it is clear there is consistency in the type of music her audience enjoys. In a study conducted at Heriot-Watt University, over 36,000 thousand participants matched their personality type with their musical preference. So, researchers found that those who preferred pop music tend to be extraverted. They are also honest, hardworking, and have high self-esteem.

The consistency between what we know about Alisha Marie’s fan base being outgoing, humorous and energetic mirrors what these studies have shown. Also, the studies remain consistent in our findings of pop artist being the preference among her demographic. Therefore, there is a clear cut correlation between Alisha’s audience and mainstream pop-music. For Alisha this is a great indicator as to the type of music she should be featuring throughout her channel.

The Crosshair music platform is designed to match influencers with the music their audience prefers. We believe this will help to grow their followings, increase engagement, and position their brands among the people who value them the most.