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So you’ve officially finished recording. The album is complete, the live show is rehearsed and now you’re ready to find the best way to promote your music. Where to start?

There are so many options available, but most of the methods fall into one of three categories:

1.  Require hiring a group of people (marketing agency, PR, etc) which can cost you thousands of dollars and require multiple month commitments.

2.  Require spending hours manually promoting your music, person by person.  

3.  Are affordable and speed up your time commitment, but may not be as effective as you hoped they would be.

Innovators that focus on serving musicians have almost solely focused on building new stuff for the music industry. However, they’ve missed a massive opportunity. In 2016, 283 of 420 Grammy nominated artists are independent or signed to independent labels. 

We are going to break down our favorite methods for kickstarting your self-promotion over the next few posts. In this post, we’re going to cover Facebook ads. 

First things first:  Facebook ads are BY FAR the most natural and affordable way to digitally advertise to someone. That’s not even a question anymore. So how can you use them? 

First:  STOP ‘boosting’ posts

Boosted posts are easy ways to spend your budget, sure. They’re the advertising equivalent of impulse buying a candy bar at the cash register. However, if you want to spend your budget effectively, you need to get into the nitty-gritty of the platform. 


Second:  Locate the ‘Power Editor’ section of Facebook ads. 

Open this link and click “Create an ad”. From there, look for a menu in the top-left corner and click “Power Editor”. 

Power Editor is Facebook’s most advanced advertising tool. It’ll let you manipulate everything from the way you target people to what kind of content you use in the ad. Therefore use only this section for launching ads, so get to know it well. 

Third: Set a “lifetime” budget.

When you set up your first ad and Facebook asks you “How much do you want to spend?” type in the total amount that you’re willing to spend. If you choose “Daily” then you might accidentally run up a huge bill, which would not be fun for your promotional budget.


Fourth: Try a Spotify link ad

As you’re setting up your first ad, Facebook will ask you where you want to send people who click on your ad. This requires a link.

Therefore, when you use a Spotify link, Facebook automatically formats the ad to look like this:  


This allows anyone who sees your ad to click the ‘Play’ button and start playing the song right inside the ad. This means the person can hear your song without leaving Facebook. This will help with a lot with naturally growing Spotify plays! 

Speaking of that, you can see here how Crosshair grew Spotify plays on “Candy” for Mitchell Rose


That’s it for this week! If you’re interested in learning more about how to use Facebook ads to your advantage, feel free to contact Will at Gyrosity Projects, our parent company. They’re experts at this and love working with independent artists!

His information is below: 

Will Deisley | [email protected] 


Stay tuned for more tips on how to affordably promote your music!