Finding Music That Speaks to Your Audience On YouTube

Three ways using music in your videos on YouTube will help grow your channel and keep viewers engaged.  


1.  Finding music creates an environment for your viewers, complete the narrative.

Picture watching a movie (say The Lord of The Rings) without its soundtrack. Without the suspense, the excitement, the sadness. In this scenario the emotional connection that music brings to the screen would all be lost. Music works this way because it subliminally tells the audience how they should feel. In movies, music paints a distinct narrative that helps viewers absorb the content easily and naturally. YouTube videos are no different.

Now think of your favorite TV show (Game of Thrones is a great example because of the iconic opening credit music). Anywhere you are, no matter what you may be doing, if you hear that song you associate it with the show. That’s definitely not an accident! That is the type of branding you can achieve for your channel using the right music for your audience.


2.  Keep viewers watching longer and engaging more.

No matter what type of video content you create, adding music will keep your viewers engaged and watching longer. Have you ever exercised with music playing? Time flies. Adding music to your videos during the intro, background, or transitions will keep viewers watching further into the video! Music sets the mood and keeps what you’re talking about interesting for viewers.

Background music also makes your channel look focused. Building up the amount of subscribers your channel has is all about reaching the people who value your opinion and the content you have to offer. I’m sure you’ve heard people say, “Find your niche”. Music will help give your videos a focused, directed feeling and assures viewers they are spending their time watching someone who cares about providing quality content. 


3.  Royalty-free music from real artists.

YouTube unfortunately does not allow content creators to use copyrighted music. Using this music will most times guarantee that a video is removed from the site. As a creator you are left with few options: Search through royalty-free music sites or use tools like YouTube Music, Soundcloud to sift through millions of songs. It’s difficult to find new, undiscovered, usable music that speaks to your audience. 

The alternative is to use the copyrighted music you love, but turn off monetization. Most YouTube creators who are serious about taking their content creating careers to the next level wouldn’t want that. 

So what do you do? 

Choose music for your videos using Crosshair.  

The best part about Crosshair as a music discovery platform is that you still have all the same creative capabilities to use music where you see fit for your videos. Crosshair is going to be a tool for you to find the best music for your specific audience. Once on the platform, we ask you simple questions about your channel’s viewer demographic (this info available to find on YouTube). Using this information we determine who your audience is and what type of music they like. When we find an artist that’s right for your channel, we send songs to your Influencer Profile on the Crosshair platform. 

For listening to 20 seconds of these songs and answering a few questions, you get paid by us. When you hear a song that is perfect for your video, we connect you straight to the artist to discuss promoting each other. Using the Crosshair platform you get paid to discover and support real artists who you believe in. You also get the ability to use hand-picked, royalty-free music that will help you grow your channel. Want to learn more? Apply here!



CEO of Crosshair Music. Based in Nashville, TN.