Playlist Curators vs. Discover Weekly Playlists
To understand how Spotify generates Discover Weekly playlists is difficult. However, as a curator it’s important to know that Spotify is already recommending songs to its users, so you can curate your playlist to do this differently. Here is a great article that dives deep into the formula behind Spotify’s custom playlists.
For anyone who is not going to read all that information, basically Spotify takes the music that a user listens to and creates a “taste profile”. It then finds all the user generated playlists with at least two of the same songs. After computing through all the playlists, Spotify finds any song that the user has never listened to. If that song matches the users taste profile, it gets added to a list that becomes the Discover Weekly playlist.
Where do Spotify Discover Weekly playlists fall short for curators?
There is nothing wrong with the Discover Weekly playlist and the music it provides. It’s a quick and easy way for users to find new songs they may like. Although, we think you as a playlist curator can do even more for your followers by digging deeper. It’s no secret your followers want to hear new music alongside songs they’re already familiar with. So why deliver the same music that an algorithm-based or record label-owned playlist can deliver? Bring them relevant new music they’ve never heard before.
The real advantage over Spotify is in positioning. Position your playlist where the Discover Weekly playlists falls short: undiscovered music. Their algorithms won’t recognize good songs that haven’t been added to tons of other user playlists, but you can. Music that hits the Discover Weekly playlist is already out in front of listeners and already added to user playlists regularly. Using Crosshair you can add the music living in the Spotify “underground”.
Crosshair is Discover Weekly for your entire playlist.
As a curator you can use Crosshair to stand out and provide something unique to your followers, while also keeping your playlist authentic and growing. The chance to add undiscovered music to your playlist is valuable, yet finding which music and artists are right for your following is challenging.
Crosshair is going to be a tool for you to find the best new music for your specific playlist. Once on the platform, we analyze information from your playlist’s data. Using this information we find the artists whose music appeals to a similar audience base. When we find the songs you want, we send them to your influencer profile on the Crosshair platform.
For listening to 20 seconds of these songs and answering a few questions for the creator of the song, you get paid by us. When you hear a song that is perfect for your playlist, we connect you straight to the artist to discuss promoting each other.
Use the Crosshair platform and you get paid to discover and support artists who you believe in and truly need the help. Think of Crosshair Music as the Discover Weekly playlist where your entire playlist makes up the taste profile. You will find tons of relevant music for your followers to help keep your playlist fresh and growing.